Privacy Policy - Midwest Innovation Laboratory

1. Introduction

Midwest Innovation Laboratory ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website, use our laboratory services, or opt-in to our SMS communication program.

2. SMS Communication & Mobile Privacy

We offer an SMS messaging program to provide you with laboratory results, appointment reminders, and wellness updates. By providing your mobile phone number and checking the opt-in box on our website, you expressly consent to receive recurring automated text messages.

Strict Non-Disclosure Guarantee:

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.

Opt-In: Consent is obtained through our web lead forms.
Opt-Out: You may reply "STOP" at any time to unsubscribe from all SMS communications.
Assistance: Reply "HELP" for instructions or call (314) 221-7665.
Costs: Message and data rates may apply. Message frequency varies.

3. Information We Collect

We may collect several types of information from and about users of our Website, including:

Identifiable Information: Name, postal address, e-mail address, and telephone number.
Medical Information: Information related to requested lab tests and health status (handled in accordance with HIPAA where applicable).
Technical Data: IP address, browser type, and usage details collected through cookies and tracking technologies.

4. How We Use Your Information

We use information that we collect about you or that you provide to us:

To provide you with information, products, or services that you request from us.
To fulfill any other purpose for which you provide it (e.g., scheduling a lab draw).
To provide you with notices about your account/results, including expiration and renewal notices.
To notify you about changes to our website or any products or services we offer.

5. Disclosure of Your Information

We may disclose aggregated information about our users without restriction. However, we do not sell or rent your personal information to third parties. We may disclose personal information:

To contractors, service providers, and other third parties we use to support our business (e.g., billing services), provided they are bound by contractual obligations to keep personal information confidential.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

As stated in Section 2, this section specifically excludes mobile opt-in data and text messaging originator information.

6. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment or health-related information is encrypted using SSL technology.

7. Your Rights & Choices

You can set your browser to refuse all or some browser cookies. Regarding SMS, you can opt-out at any time by texting STOP. If you wish to review or change your personal information, please contact us at the number below.

8. Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page.

9. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Midwest Innovation Laboratory

11475 Olde Cabin Rd., STE 150

Saint Louis, MO-63141

(314) 221-7665